New Home for New (F)Art

From this morning’s Times:

Naming rights for a museum’s grand spaces are part of the deal for valued donors these days. But when the New Museum of Contemporary Art began its capital campaign for a $50 million building on the Lower East Side of Manhattan, the bathrooms were the first places to be christened.
“I’m 83,” said Jerome L. Stern, a retired venture capitalist, “and I thought it would be nice to see my name in a place where I’m going to spend a lot of time.”